KRISTY GALE
Sports Technology & Data Rights Law Pioneer
Entrepreneur | Educator | Attorney | Speaker
Dynamic leader. Innovative problem-solver.
I am a SportsTech and Data Rights law pioneer and entrepreneur dedicated to helping athletes, entertainers and consumers protect their data.
I am a recognized international thought leader on data rights management, particularly in sports. As an attorney and business executive who's worked in highly regulated industries, I help clients navigate the complexities of the sports business, particularly sports technology, athlete data rights, and commercialized use of that data. My clients see me as a trusted advisor. I am also an entrepreneur, legislative consultant, published legal scholar and author, law professor, board member, and frequent invited speaker.
Athlete and consumer health, fitness, biometric, and performance data is collected and used more than ever. From youth sports to professional sports and everywhere in between, this data is collected and used in fitness trackers, by healthcare and insurance companies, by teams and administrators, performance technology companies, and even by athletic equipment companies and retailers you shop at. Technology is advancing at an ever-increasing pace, making this data available to third parties and commercialization of this data has already begun.
Most people do not know their data is shared so widely and some even give their data away for loyalty rewards and rebates on merchandise without understanding the risks. Effective ethics, social policy and laws are needed to bring equity to all stakeholders - people who provide this data and all those who want to use it. Educating these stakeholders so they can make wise and fair decisions in the contribution, collection, and use of this data is my purpose.
In all of my endeavors, I seek to provide real-world solutions for organizations and individuals who are looking for ways to optimize the use of their health, fitness, and performance data while also respecting and protecting it.
Learn More About Athlete Data Ownership Use Rights
Athletes Can
Control & Monetize
Their Data
Sports Organizations Use Athlete Data for More Than Improving Athlete and Team Performance
MY LATEST RESEARCH
Health, fitness, biometric and performance data is collected and used in new ways through performance technologies, mobile apps, and health professionals and trainers. This impacts you in numerous ways and creates risks to your privacy, intellectual property and more.
Professional sports leagues and teams are utilizing wearable technology to collect athlete biometric data (ABD) to improve athlete health and safety as well as game play. As technology, fan expectations, and the market for ABD evolve, ABD will be commodified and monetized.
Kristy Gale Advisement provides educational and advisement services to clients on personal data governance and athlete data rights management, specializing in athlete data, performance technologies and their uses in all levels of sport.
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